Services

---

Development of detailed market insights to inform senior leadership decision making

• Distill key market trends and analytics by engaging with key stakeholders within the business and in the market
• Product market segment growth analysis – historic & forecast
• Development of sophisticated forecast models built on multiple market data points 
• Develop executive summaries and guidance based on the market analysis  

Convert high level strategy into actionable operational plans

• Ensure that investment in strategy development isn’t “left of the shelf” and visited once a year
• Define and execute effective change management programs; organizational, process, and culture
• Develop detailed operational plans with company leaders and stakeholders
• Develop analytics and KPIs that track fulfilment of strategic goals
• Create demonstrable commercial value for the business

Develop and enhance your company’s brand to support your strategic goals and drive enterprise value

• From complete rebrands to strengthening or adapting existing brands, having a brand that is clearly understood by your organization and the market will ensure you maximize customer engagement
• Create a brand strategy that encompasses all aspects of your business from company identity to product naming and positioning

Methodology            

• Establish current brand position by engaging internal and external stakeholders
• Create new brand strategy aligned with the business strategy, values, and ambitions
• Develop and execute an implementation plan working with the business marketing team

Develop a marketing strategy to transform the business’ commercial performance

• Develop multi-channel marketing programs that engages target customer demographics
• Ensure marketing demonstrates clear ROI with data driven analytics and KPIs
• Support product and marketing teams developing meaningful sales collateral that articulate clear value propositions
• Maximize sales and marketing performance with comprehensive CRM tools and data